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In 2025, brands are stepping up with exciting ideas that meet all kinds of needs and preferences. A recent survey shows that more than 70% of people want toys with smarter technology and eco-friendly materials—and the latest designs don’t disappoint. The world of sex toys is changing fast, and 2025 is shaping up to be a year of exciting updates. From smart app-controlled devices that connect couples over any distance to new generations that improve old models, the latest innovations make it easier than ever to find something that suits your style. Whether you’ve been exploring for years or you’re just starting out, there’s no better time to see what’s new in the world of sex toys.
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“Be willing to have a conversation with each other about what you’re looking for before you walk into a shop,” recommends Bex Caputo, a sex educator and former sex shop manager. Luckily, this is entirely preventable—get into the habit of wiping them down after use, and it will become as natural as thoroughly washing your hands. One of the safest ways of cleaning your sex toy is with a sex toy cleaning spray or any other high-quality disinfectant that is silicone-friendly. Spray the cleaner over the entire surface area, then wipe with a clean cloth. Then, rinse it thoroughly with warm water and mild soap, and let it dry completely before putting it away. For sex toys like male masturbators, AKA Masturbator, remove the inner sleeve for cleaning and put it back in its case once it has dried completely.
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